celerbration gift guides for ecommerce champagne glasses with bokeh lifestyle shot

Gift guides: The organic eCommerce marketing tool


Struggling to produce refreshing content? Some products not getting the attention they deserve? Why not try gift guides? Gift guides are a brilliant organic marketing tool because they can be converted for any platform. Gift guides provide a tool for customers to use when struggling to buy for people they may not know as well or when trying to find a gift for someone who has everything. 

Segmenting your Gift Guides audience

Segmenting your audience large busy crowded street landscape photography

The first step in any marketing endeavour is to create some customer profiles. Who do you want to target with your guide? Or, most importantly: Who can you target? Gift guides are aimed at people who wouldn’t necessarily buy the product for themselves, therefore this could be friends/relatives of your audience. Think about price brackets, too; budgets can range from small secret Santa gifts all the way up to important birthday gifts. Be sure to have options for all, because the more accessible your guide is, the more likely it will translate into sales. 

Product photography

The key to a captivating gift guide is high-quality lifestyle photography. Christmas gift guides can be decorated using lifestyle shots of the product being opened on Christmas morning. You can shoot using themed decorations too. Model shots are a great way to do this. Look at your customer personas and use models that reflect those profiles. 

Graphic design and Layout

Graphic designer using canva to work on gift guide for marketing ecommerce

For a great, professional finish, why not use a Canva template? Canva works great for both complete beginners and adept graphic designers because of its user-friendly interface. It also has several budget options. Best of all, you can use Canva free of charge because of its stunning selection of free templates or paid options.

Plan ahead of time 

Everyone likes to be organised. Put your gift guides out well ahead of time, because then you can allow for shipping before the holiday begins. You can even market “last minute” gift guides if you offer next day shipping on items and therefore use this to encourage sales. It is also a good idea to think about holidays in countries you ship to because you have an entire new audience here. To illustrate, America and the UK celebrate mothers day on completely different days. 

How can you present your gift guide?

Accessibility will maximise exposure. Try to have multiple options when it comes to displaying your gift guide. This could even be in-store print options. Use social media to your advantage or even your website with this list of format ideas:

  • Instagram infographic carousels 
  • Tiktok video gift guides
  • Youtube video gift guides
  • Interactive quizzes
  • Email subscription newsletter
  • PDF pamphlets 
  • Blog posts 

Need a list of potential holidays to get yourself started?

celerbration gift guides for ecommerce champagne glasses with bokeh lifestyle shot
  • Christmas 
  • Thanksgiving 
  • Baptisms/Christenings
  • Easter
  • Valentines 
  • Fathers/Mothers day
  • Birthdays 
  • Monthly birthday gift guides based on Zodiacs
  • Wedding/Engagement
  • Housewarming 

Did we forget any holidays? Comment below 

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