Hiring a Photography Studio

Product photography is everything when selling online. The quality of your images can impact a range of different aspects of e-commerce. Imagery can influence an entire sale for potential customers, so it is essential to get it right.
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Are you thinking about hiring a photography studio? Or maybe you’re looking to hire equipment? This article will talk through some of the considerations you’ll need to keep in mind when searching for a studio to hire.

Product photography is everything when selling online. The quality of your images can impact a range of different aspects of e-commerce. Imagery can influence an entire sale for potential customers, so it is essential to get it right.

hiring a photography studio with equipment and a white backdrop

As with most business ventures, hiring a Photography Studio will cost you money. But is it worth it? Let’s discuss.

As we said before, photography is key to securing a sale. A clear image speaks a thousand words and can be much more information about a product than any well-written description. Not only is the photo displaying the product, but it is also a good indicator of how professional and trustworthy your business is. Customers are more likely to trust companies that take a professional approach to their photography than ones that use poor-quality imagery.

Poor images can also be very misleading, which can lead to unwanted returns, which, as well as costing you money, will also cost the relationship between you and the customer. Customers who have to return items often don’t return to the retailers who let them down the first time around. With a high-quality image, you can inform the customer of many different key points, like colour, measurements and intricate details.

How can you display your products effectively?

Websites with untidy imagery can be hard to look at and then quickly dismissed by potential buyers. To keep your webpage accessible, it is crucial to be consistent. This means repeating angles on similar products, utilising white backgrounds and ensuring that your lighting set-up is kept the same.
A consistent light set-up can ensure that the colour and appearance of your products are compatible on a webpage.

Studio hire will allow you to ensure consistency. One of the most common causes of inconsistent imagery is the use of natural lighting. As the sun moves throughout the day. Using a studio can mean your light set-up is kept consistent throughout.

What about hiring/buying equipment?

Most studios out there to hire will often offer equipment for you to use within the price you pay for the space. This will mean you won’t have to pay for equipment you may only use a couple of times. Not only is it the initial payment for the equipment to consider, but the insurances and repairs that accompany industry standard tools. And also necessary upgrades as technology advances.

Hiring a photography studio equipment

Another consequence of owning your equipment is storage. Lightboxes and the appropriate set-up for even a basic shoot take up more room than you would expect, even after being disassembled.

Hiring a room can also cover the costs of buying props and sets for your photography. Some studios supply their renters with props and backgrounds. Which can take away another expense, and it is also a lot better for the environment as it limits waste!

You can learn a lot from others within a photography studio

two people having a discussion whilst looking at a laptop

When hiring a studio specifically designed and set up for photography, you’re more often than not going to be contacting a professional photographer. Allowing you to ask for advice and insight on how to shoot correctly if they are around during your shoot.

To conclude, renting a studio is absolutely a worthy endeavor. It can help avoid unnecessary costs and get you out of your limited office space and into an environment that can nurture and inspire your creativity.

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